Streaming Services Surpass Theaters as Preferred Movie-Watching Option for Americans

What's Happening?

A recent poll by the Associated Press-NORC Center for Public Affairs Research reveals that a significant majority of Americans prefer streaming newly released movies at home over visiting theaters. Approximately 75% of U.S. adults reported watching a new movie via streaming at least once in the past year, with about 30% doing so monthly. In contrast, only 16% of Americans visited theaters monthly for new releases. The shift towards streaming, accelerated by the COVID-19 pandemic, is attributed to convenience and cost factors. Theaters now face a reduced exclusive window for new releases, with many films available on streaming platforms within 45 days of their theatrical debut.

Why It's Important?

This trend highlights a significant shift in consumer behavior, impacting the traditional movie theater industry. The preference for streaming over theater attendance suggests a potential decline in box office revenues, challenging theaters to adapt to changing consumer preferences. The reduced theatrical window also indicates a strategic shift by studios to capitalize on streaming platforms, which may affect the cultural significance traditionally associated with theater releases. This shift could lead to a reevaluation of business models within the film industry, affecting stakeholders from theater owners to film distributors.