What's Happening?
The Association for Accounting Marketing (AAM) has announced the election of new board members for the 2026 term. The newly elected at-large directors include Angel Morgan, chief business development officer
at Cherry Bekaert; Anne Angera, director of marketing at DunlapSLK PC; Alex Miller, director of operational integration at Lanigan Ryan; Mike Jones, managing partner and CEO at Resound; and Jeshanah Fox, marketing director at Brown Plus. The board is led by President Brunella Reid, partner and chief marketing officer at Moore Colson, with Laura Metz, senior growth manager at HCVT, serving as the immediate past president, and Gabe Tevrizian, director of growth and councilor at Buchanan & Mitchell, as president-elect.
Why It's Important?
The election of new board members at the AAM is significant as it reflects the ongoing evolution and strategic direction of the organization, which plays a crucial role in shaping marketing practices within the accounting industry. The inclusion of diverse leaders from various firms suggests a commitment to broadening perspectives and enhancing the marketing capabilities of accounting firms. This development could lead to innovative marketing strategies and improved client engagement, benefiting the accounting sector by potentially increasing competitiveness and market reach.
What's Next?
The newly elected board members are expected to bring fresh ideas and initiatives to the AAM, potentially influencing the marketing strategies of accounting firms across the U.S. As these leaders assume their roles, they may focus on addressing current challenges in the industry, such as digital transformation and client retention. The board's actions could set new standards for marketing excellence in accounting, impacting how firms attract and retain clients in a competitive market.
