What's Happening?
Agoda has reported a significant 30% year-on-year increase in family travel interest to Vietnam for the year-end holiday season of December 2025 and January 2026. This data, derived from search activity
on Agoda's digital travel platform, indicates a growing popularity of Vietnam as a destination for international families. The largest group of interested travelers comes from South Korea, followed by families from India, Singapore, Australia, and Malaysia. Notably, Indian families showed the highest growth in interest, with a 186% increase in searches. Among Vietnamese destinations, Phu Quoc Island saw the largest increase in interest, with a 47% rise in searches, followed by Da Nang, Nha Trang, Ho Chi Minh City, and Hanoi.
Why It's Important?
The increase in family travel interest to Vietnam highlights a shift in regional travel dynamics, positioning Vietnam as a key destination for international tourists during the winter holiday season. This trend could have significant economic implications for Vietnam's tourism industry, potentially boosting local economies and increasing demand for hospitality services. The rise in interest from countries like India and Malaysia suggests a diversification of Vietnam's tourist base, which could lead to more sustainable tourism growth. Additionally, the increased accessibility due to new flight routes, particularly to China, may further enhance Vietnam's appeal as a travel destination.
What's Next?
As Vietnam continues to attract more international families, the tourism industry may see increased investments in infrastructure and services to accommodate the growing demand. This could include the development of more family-friendly resorts and attractions. Additionally, the trend of increased travel interest from countries like India and Malaysia may encourage Vietnamese tourism authorities to tailor marketing strategies to these markets. The ongoing expansion of flight routes could also play a crucial role in sustaining and further increasing travel interest in the region.
