What's Happening?
Elizabeth Sokolsky, the executive vice president of Birthright Israel, has announced her retirement after 26 years with the organization. Sokolsky has been instrumental in shaping the program, which has brought over 900,000 young Jewish adults to Israel since
its inception. Her career in Jewish communal service spans four decades, beginning with roles in BBYO and Jewish Community Centers in Canada. Sokolsky joined Birthright Israel in 1999, helping to expand its reach and impact. As she prepares to step down, a search is underway for her successor, and Sokolsky plans to assist in the transition by sharing her extensive institutional knowledge.
Why It's Important?
Sokolsky's retirement marks a significant transition for Birthright Israel, an organization that has played a crucial role in Jewish identity formation and connection to Israel for young adults. Her leadership has been pivotal in the program's success, which has seen a high demand and significant donor support. The change in leadership comes at a time when the organization is navigating challenges such as safety concerns and evolving perceptions of Israel among young Jews, particularly in the wake of recent conflicts. The new leadership will need to address these issues while maintaining the program's authenticity and appeal.
What's Next?
The organization is in the process of hiring a new executive vice president for North America, with a search firm actively looking for candidates. Sokolsky will spend the next year aiding in the transition and considering her future endeavors, which may still involve part-time work within the Jewish community. The new leadership will likely focus on adapting the program to current geopolitical realities and ensuring its continued relevance and impact.
