What's Happening?
Éterne, founded by stylist Chloé Bartoli, is promoting its collection of timeless and seasonless essentials designed for layering. The brand's pieces, including tanks, tees, and sweaters, are crafted to mix and match, offering a fall palette of charcoal, cream, and oxblood tones. Éterne's focus on simplicity and comfort aims to elevate everyday fashion without compromising style, appealing to fashion insiders and consumers seeking versatile wardrobe staples.
Why It's Important?
Éterne's emphasis on layering and timeless essentials reflects a broader trend in the fashion industry towards sustainable and adaptable clothing. By offering pieces that can be easily integrated into existing wardrobes, Éterne addresses consumer demand for fashion that is both stylish and practical. The brand's approach aligns with the growing interest in sustainable fashion practices, encouraging consumers to invest in quality pieces that offer longevity and versatility.
