What's Happening?
Alix Earle, a contestant on the latest season of 'Dancing with the Stars,' has been highlighted by Sports Illustrated for her appearance in their 2025 swimsuit issue. Earle, who is also an influencer and creator, was featured in a photo wearing a chocolate brown string bikini, showcasing her toned physique. This comes as she prepares for her debut on the dance competition show, where she scored 13 out of 20 for her cha-cha routine with professional partner Val Chmerkovskiy. Earle has a background in dance, having previously gone viral for a breakdancing video. She was also the first-ever digital cover model for Sports Illustrated last year and participated in their runway show during Miami Swim Week.
Why It's Important?
Alix Earle's participation in 'Dancing with the Stars' and her feature in Sports Illustrated highlight the intersection of traditional media and digital influence. As a prominent social media figure, Earle's involvement in mainstream television could attract a younger audience to the show, potentially boosting its viewership. Her dual role as a model and dancer exemplifies the growing trend of influencers crossing over into various entertainment sectors, impacting how media and advertising target audiences. This trend could influence casting decisions in reality TV and modeling, as networks and brands seek to leverage the reach of social media personalities.
