What's Happening?
McDonald's is celebrating National Cheeseburger Day by offering a double cheeseburger for just 50 cents. This promotion is available at participating restaurants nationwide through the McDonald's App on September 18. The offer is part of McDonald's strategy to return to value pricing, following the reintroduction of Extra Value Meals earlier this month. The double cheeseburger includes two beef patties, pickles, onions, ketchup, mustard, and two slices of American cheese. The promotion is limited to one burger per person and excludes delivery.
Why It's Important?
This promotion underscores McDonald's efforts to maintain its competitive edge in the fast-food industry by focusing on value pricing. By offering such deals, McDonald's aims to attract budget-conscious consumers and increase app engagement, which is crucial for customer retention and data collection. The move could potentially boost sales and customer traffic, especially during a time when consumers are more price-sensitive due to economic uncertainties. This strategy may also influence competitors to offer similar promotions, impacting the broader fast-food market.
