What's Happening?
Costco has implemented a new benefit for executive members, allowing them to shop one hour earlier than other members. This change, effective September 1, 2025, applies to all Costco locations nationwide. Executive members can shop from 9 a.m. daily, with exclusive access until 10 a.m. Sunday through Friday and until 9:30 a.m. on Saturday.
Why It's Important?
The introduction of early shopping hours for executive members enhances the value of Costco's premium membership tier. This benefit aims to improve customer experience by reducing crowding and providing a more convenient shopping environment. It may attract new executive members, boosting membership sales and customer loyalty.
What's Next?
Costco will monitor the impact of this change on customer satisfaction and membership growth. The company may consider additional perks for executive members based on feedback and market trends. Competitors in the retail sector will be observing Costco's strategy to assess potential implications for their own membership programs.
