What's Happening?
Co-op and Barnardo’s are urging retailers to allow 16 and 17-year-olds to join loyalty schemes, highlighting the exclusion of young people from savings. Co-op is currently the only national food retailer offering independent membership access to this age group, providing discounts and personalized offers. Many other retailers restrict loyalty access to over-18s, limiting young shoppers' ability to benefit from discounts. The campaign aims to deliver economic and social value to young individuals and their communities.
Why It's Important?
The call to extend loyalty schemes to under-18s addresses economic challenges faced by young people, particularly amid the cost-of-living crisis. Allowing access to discounts can alleviate financial pressures and promote healthier food choices. This initiative could influence retail policies, encouraging inclusivity and support for young consumers. Retailers may need to reconsider their loyalty program structures to accommodate younger demographics, potentially impacting sales and customer engagement strategies.
What's Next?
Retailers may respond to the campaign by reviewing their loyalty schemes and considering changes to include under-18s. The initiative could lead to broader discussions on youth access to economic benefits and consumer rights. Co-op and Barnardo’s may continue advocacy efforts, potentially influencing government policies on retail practices. Stakeholders, including retailers and consumer advocacy groups, may engage in dialogue to address the needs of young consumers.
