What's Happening?
Diarrha N'Diaye-Mbaye, founder of Ami Colé, has been appointed as Executive VP of Beauty at Skims, Kim Kardashian's fashion brand. This move is part of Skims' strategy to expand its beauty offerings, following the acquisition of SKKN by Kim. N'Diaye-Mbaye brings
over 15 years of industry experience and a commitment to inclusivity. The new beauty line will include lip liners and fragrances, with a focus on creating an inclusive beauty experience. This appointment follows the closure of Ami Colé, which faced financial challenges despite its backing by L’Oréal.
Why It's Important?
The appointment of N'Diaye-Mbaye signals Skims' commitment to expanding its presence in the beauty industry, leveraging her expertise in inclusive beauty. This strategic move aligns with the growing demand for diversity and representation in beauty products. By consolidating its beauty and fashion lines, Skims aims to streamline operations and enhance brand synergy. This development could potentially reshape the competitive landscape of the beauty industry, as Skims seeks to establish itself as a major player in the market.
