What's Happening?
The Indian Hotels Company Limited (IHCL) has announced the opening of Avantika by the Ganges, a new hotel under its SeleQtions brand, in Varanasi, India. This 43-room property is strategically located on the banks of the Ganges River, near significant
cultural and religious sites such as the Kashi Vishwanath and Kaal Bhairav temples. The hotel features an all-vegetarian restaurant, Dhanushkoti, which offers dishes inspired by traditional Varanasi kitchens using locally sourced ingredients. Additional amenities include a fitness center, spa, and salon, catering to both spiritual seekers and cultural enthusiasts visiting the historic city.
Why It's Important?
The opening of Avantika by the Ganges underscores IHCL's commitment to expanding its presence in culturally significant locations. Varanasi, known for its spiritual heritage and historical significance, attracts a diverse range of travelers, including spiritual seekers and cultural enthusiasts. By offering a blend of traditional and contemporary hospitality, IHCL aims to enhance the travel experience for visitors to this ancient city. This expansion not only strengthens IHCL's portfolio but also contributes to the local economy by creating jobs and promoting tourism in the region.
