What is the story about?
What's Happening?
NBCUniversal Global TV Distribution and Wolf Entertainment have launched a new FAST channel dedicated to the long-running crime drama 'Law & Order'. This channel, which began streaming on September 9, 2025, offers seasons five through ten of the series on platforms such as LG Channels, Pluto TV, Prime Video, The Roku Channel, Samsung TV Plus, and Xumo Play. The channel is the first of its kind for 'Law & Order' and represents NBCUniversal's first simultaneous multi-platform FAST channel launch. The series, known for its portrayal of the criminal justice system, has been a significant part of television history since its debut in 1990 and is preparing for its 25th season on NBC.
Why It's Important?
The introduction of a dedicated FAST channel for 'Law & Order' highlights NBCUniversal's efforts to adapt to changing media consumption habits by offering free, ad-supported content. This move is designed to attract both existing fans and new viewers who prefer streaming services over traditional television. By expanding the availability of 'Law & Order', NBCUniversal aims to enhance its streaming offerings and strengthen its competitive position in the entertainment industry. The initiative also underscores the importance of leveraging popular legacy content to drive engagement and revenue in the evolving digital landscape.
What's Next?
As the channel gains traction, NBCUniversal plans to add more seasons of 'Law & Order' to the FAST channel, potentially increasing its appeal to a wider audience. The upcoming premiere of the show's 25th season on NBC on September 25, 2025, may further boost interest in the series and its new streaming channel. NBCUniversal and Wolf Entertainment will likely evaluate the channel's performance to determine its impact on viewership and advertising opportunities. The success of this venture could pave the way for similar channels dedicated to other popular series within NBCUniversal's extensive content library.
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