What's Happening?
The NFL has announced the nominees for the Pepsi Zero Sugar Rookie of the Week for Week 7. The nominees include quarterbacks Jaxson Dart from the Giants and Cam Ward from the Titans, running back Quinshon Judkins from the Browns, wide receiver/defensive
back Travis Hunter from the Jaguars, tight end Oronde Gadsden from the Chargers, and linebacker Shemar James from the Cowboys. Fans can vote for their favorite rookie on the NFL's official website and mobile app until Thursday at 11:00 AM ET. The winner will be announced on Thursday on NFL.com. This initiative is part of Pepsi's long-standing partnership with the NFL, marking its 25th year as the official soft drink sponsor and the 24th year of presenting the Rookie of the Week and Rookie of the Year awards.
Why It's Important?
The Pepsi Zero Sugar Rookie of the Week award highlights emerging talent in the NFL, providing recognition and encouragement to new players. This initiative not only engages fans by allowing them to participate in the voting process but also helps to build the profiles of young athletes early in their careers. The award can significantly impact the careers of these rookies by increasing their visibility and marketability. For the NFL, this partnership with Pepsi strengthens its brand association with a major corporate sponsor, enhancing its marketing reach and fan engagement strategies.
What's Next?
Following the announcement of the Week 7 winner, the NFL will continue to nominate players for the Rookie of the Week throughout the season. At the end of the regular season, six players will be nominated for the Pepsi Zero Sugar NFL Rookie of the Year honors. Fans will have the opportunity to vote for the Rookie of the Year on the NFL's website throughout January. This ongoing engagement keeps fans invested in the performance of rookies and maintains interest in the league's future stars.
