What's Happening?
The Media Week Awards 2025 has awarded the gold prize in the Media Idea category for budgets between £250k and £1m to 'How Britain’s oldest joke captured cinema' by Digital Cinema Media and MG OMD for Specsavers.
This campaign was recognized for its creative approach in utilizing media to engage audiences and deliver impactful messaging.
Why It's Important?
Winning the gold award highlights the campaign's success in leveraging media innovation to achieve marketing goals. It demonstrates the importance of creativity and strategic media planning in capturing audience attention and driving brand engagement. This recognition can boost the reputation of Specsavers and the involved agencies, potentially leading to increased visibility and business growth.
