What's Happening?
S.Coups, leader of the K-pop group SEVENTEEN, made his runway debut by closing Boss's womenswear spring-summer 2026 show at Milan Fashion Week. On September 25, 2025, S.Coups surprised fans by closing designer Marco Falcioni's show, wearing a long brown leather trench coat, sheer blouse, black crepe pants, and black shoes. The event was attended by celebrities such as David Beckham and Chloë Bailey. S.Coups was named a global ambassador for Boss in April 2025 and previously appeared at the Met Gala in a custom Boss outfit inspired by traditional Korean clothing. His runway debut comes just before the release of a mini-album with fellow SEVENTEEN member Mingyu under the subunit CxM.
Why It's Important?
S.Coups's involvement in Milan Fashion Week highlights the growing influence of K-pop stars in the global fashion industry. As a global ambassador for Boss, S.Coups's presence on the runway signifies the brand's strategic move to leverage K-pop's popularity to reach younger audiences worldwide. This development underscores the increasing crossover between music and fashion, with K-pop artists becoming key figures in both industries. The collaboration between S.Coups and Boss may enhance the brand's visibility and appeal, particularly in Asian markets where K-pop has a strong following.
What's Next?
Following his runway debut, S.Coups is set to release a mini-album with Mingyu under the SEVENTEEN subunit CxM. The album, titled 'Hype Vibes,' will be released on September 29, 2025. This musical venture may further solidify S.Coups's influence in both the music and fashion industries. Fans and industry observers will be watching to see how his fashion career evolves and whether more collaborations with major fashion brands will follow.
