What's Happening?
A recent survey conducted by Lindus Health, a clinical trial company, has highlighted a significant gap between consumer expectations and the information provided by health product manufacturers and physicians. The survey, which involved 175 participants, revealed that transparency regarding side effects and long-term safety are the primary factors influencing Americans' decisions when purchasing health products. Notably, less than 14% of respondents adhere to their physician's recommendations, with over half expressing a desire for more accessible information on side effects, product usage, and safety. The survey also found that 46% of participants have either refrained from purchasing or discontinued using a product due to insufficient information or evidence.
Why It's Important?
The findings underscore a critical 'trust gap' in the consumer health market, where skepticism towards new digital health tools is prevalent. Only 29% of respondents reported using digital health technologies, preferring traditional options like vitamins and supplements, which have established research backing. This skepticism poses a challenge for the digital health industry, which must address consumer concerns to gain wider acceptance. Lindus Health aims to bridge this gap by providing high-quality clinical trials and real-world evidence studies, ensuring that consumers can make informed decisions about health products. This approach could lead to increased consumer confidence and potentially drive innovation in the health product market.
What's Next?
Lindus Health plans to focus on generating robust data to support consumer health products, addressing the need for transparency and evidence. By prioritizing high-quality evidence generation, the company seeks to build trust among consumers, ensuring that health products are perceived as both safe and effective. This initiative may encourage other companies in the health sector to enhance their transparency and evidence-based practices, potentially leading to a shift in consumer behavior and increased adoption of digital health technologies.
