What is the story about?
What's Happening?
Despite significant growth in solar energy capacity, consumer trust in the U.S. solar industry remains low. A CleanTechnica survey revealed that many consumers rate the industry's trustworthiness poorly, citing issues such as exaggerated savings claims, high-pressure sales tactics, and unclear contracts. Complaints to the Federal Trade Commission have increased, prompting state attorneys general to take legal action against companies with deceptive practices. The Solar Energy Industries Association is working to improve industry standards and consumer protection.
Why It's Important?
The lack of trust in the solar industry could hinder its growth and adoption, despite its potential to contribute significantly to clean energy goals. Consumer dissatisfaction may lead to increased regulatory scrutiny and legal challenges, impacting the industry's reputation and financial stability. Addressing these trust issues is crucial for the industry to maintain its momentum and achieve broader adoption of solar technology.
What's Next?
Efforts to improve industry standards and consumer protection are underway, with initiatives like the Solar for All program aiming to provide solar access to low-income households. The Environmental Protection Agency plans to create lists of reputable installers to avoid unscrupulous practices. These measures could help restore consumer confidence and support the industry's growth.
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