What's Happening?
FOX Sports has announced an unprecedented broadcast plan for the 2026 FIFA World Cup, featuring all 104 matches live across FOX and FS1. This includes 69 matches on FOX, marking the most ever on network
television. The coverage will also include over 340 hours of first-run programming, a significant increase from the 2022 tournament. The 2026 World Cup, hosted by the United States, Mexico, and Canada, will be the largest ever, with 48 teams playing across 16 host cities. The U.S. men's national team will play its group stage matches in Los Angeles and Seattle.
Why It's Important?
This extensive coverage by FOX Sports highlights the growing popularity and commercial significance of soccer in the United States. By broadcasting more matches than ever before, FOX is capitalizing on the increased interest in the sport, potentially boosting viewership and advertising revenue. The decision to air more matches in primetime slots could further enhance the sport's visibility and fan engagement in the U.S., contributing to the sport's growth and the network's strategic positioning in sports broadcasting.
What's Next?
The complete broadcast schedule will be announced after the World Cup draw on December 5, which will be aired live on FOX. This event will set the stage for the network's detailed programming and promotional strategies leading up to the tournament. Stakeholders, including advertisers and sponsors, will likely be keenly interested in the draw results to align their marketing efforts with the most anticipated matches.
