What's Happening?
Pick & Cheese, the world's first cheese conveyor-belt restaurant, originally opened in London in 2019, is set to open its first U.S. location in New York City. The restaurant will be part of Shaver Hall, a new food emporium located in the former Lord
& Taylor flagship on 5th Avenue. Founded by Mathew Carver, the concept aims to highlight local cheeses, with the New York location focusing on American cheesemakers, particularly from the Northeast. Carver has sourced cheeses from local farmstead cheesemakers who use milk from their own animals or have close relationships with their farmers. The restaurant's unique concept has been successful in London and Berlin, and Carver believes New York's vibrant restaurant scene is a perfect fit for its expansion.
Why It's Important?
The opening of Pick & Cheese in New York City represents a significant cultural exchange and expansion of culinary diversity in the U.S. food scene. By focusing on local American cheeses, the restaurant supports regional producers and promotes sustainable practices. This expansion not only introduces a novel dining experience to New Yorkers but also encourages consumers to explore and appreciate local cheese varieties. The restaurant's success in London and Berlin suggests a promising reception in New York, potentially influencing local dining trends and consumer preferences.
What's Next?
Pick & Cheese is scheduled to open in early 2026, offering New Yorkers a unique dining experience centered around local cheeses. As the restaurant prepares for its U.S. debut, it will continue to collaborate with American cheesemakers to ensure the quality and authenticity of its offerings. The opening is expected to attract cheese enthusiasts and foodies, contributing to the vibrant culinary landscape of New York City.
