What's Happening?
Ellie Thumann, a Sports Illustrated Swimsuit cover model and content creator, has been announced as the first global ambassador and investor for Sunnee BaeSkin, a sunless tanning brand. Founded by Isabel Alysa, Sunnee BaeSkin offers affordable sunless tanning products as an alternative to Alysa's high-end line, Dolce Glow. Thumann, who has a significant following on social media, is expected to bring visibility to the brand and participate in promotional activities, including meet-and-greets at Ulta Beauty stores.
Why It's Important?
Thumann's involvement with Sunnee BaeSkin is important as it leverages her influence to promote the brand's products, potentially increasing its market reach and consumer base. Her role as an ambassador and investor signifies a deeper commitment to the brand, suggesting confidence in its products and business model. This partnership also highlights the growing trend of influencers playing significant roles in brand development and marketing strategies, particularly in the beauty and wellness industry.
What's Next?
Thumann will actively participate in promoting Sunnee BaeSkin products through various events and social media campaigns. The brand plans to continue its beach preservation efforts, which Thumann will support through organized clean-ups and donations. This collaboration aims to establish a long-term relationship, focusing on sustainable growth and community engagement.
