What is the story about?
What's Happening?
Ceres Rural has launched a viticulture consultancy service to support the growing needs of English vineyards. This new service provides practical agronomy advice, along with support on grants, funding opportunities, and agri-environment schemes. Ceres aims to help growers increase yields, enhance wine quality, and aid vineyard establishment and expansion. The consultancy's R&D arm will focus on exploring grape growing in temperate climates and addressing challenges posed by the UK's changing climate. This service comes at a time of rapid growth for the UK wine industry, with over 1,000 vineyards and a 10% increase in English wine sales over the past year.
Why It's Important?
The launch of Ceres Rural's viticulture consultancy service is significant for the UK wine industry, which is experiencing rapid growth and increased demand for expert advice. By offering comprehensive support, Ceres aims to help vineyard owners optimize their operations and adapt to climate change pressures. This initiative highlights the importance of strategic business support and agronomy expertise in enhancing wine quality and sustainability, contributing to the industry's long-term success and competitiveness.
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