What's Happening?
Hair care brand REHAB. is launching a new men's collection featuring actor Lucien Laviscount as the face of the line. The collection, debuting on October 22, includes three grooming essentials: Hair &
Beard Grooming Oil, Shower Milk for Him, and Hair & Body Cologne for Him. This launch marks a strategic expansion for REHAB., which aims to cater to the evolving grooming needs of men seeking high-performance and design-led products. Co-founder Vicky Ellis highlighted the growing demand from male customers already using REHAB. products, emphasizing the brand's commitment to providing premium, results-driven formulations.
Why It's Important?
The introduction of a dedicated men's line by REHAB. reflects a broader trend in the grooming industry, where men are increasingly investing in self-care and premium grooming products. This shift presents significant market opportunities for brands like REHAB. to capture a growing segment of male consumers who prioritize quality and design in their grooming routines. By aligning with a popular figure like Lucien Laviscount, REHAB. aims to enhance its brand appeal and reach a wider audience, potentially boosting sales and brand recognition in the competitive personal care market.
