Range Media Partners Launches New Marketing Division Led by Kai Gayoso

What's Happening?

Range Media Partners has announced the creation of a new marketing division called Awareness Creation, aimed at engaging younger audiences across various sectors including entertainment, sports, and brands. The division is led by Kai Gayoso, co-head of Digital at Range, who brings experience from the creator economy to help clients like Warner Bros and Applebee's navigate social media platforms for marketing campaigns. The division focuses on virality and media literacy, catering to audiences that are increasingly aware of the PR and marketing strategies behind projects. Awareness Creation has collaborated with Apple TV+, Formula E, and Neon, among others, to enhance marketing efforts and drive engagement.

Why It's Important?

The launch of Range's Awareness Creation division underscores the shifting landscape of marketing, where traditional methods are being replaced by strategies that prioritize digital engagement and virality. As younger audiences become more media-savvy, companies must adapt their approaches to capture attention and drive interest. This division represents a strategic move to bridge the gap between clients and consumers, leveraging digital platforms to maximize reach and impact. By focusing on 'Momentum Management,' Range aims to not only inform audiences but also create a desire to participate in cultural events, potentially influencing consumer behavior and industry trends.

What's Next?

With the establishment of Awareness Creation, Range Media Partners is poised to expand its influence in the marketing sector, potentially attracting more high-profile clients seeking innovative strategies to engage with digital audiences. The division's success could lead to further collaborations with major brands and entertainment companies, enhancing Range's reputation as a leader in digital marketing. As the division continues to develop its strategies, it may also explore new technologies and platforms to stay ahead of industry trends, ensuring that its clients remain competitive in an ever-evolving market.