What's Happening?
A recent survey reveals that older Americans, aged 50 and over, are spending more time online than younger generations. The study, commissioned by Centrum Silver, found that respondents spend an average
of 22 hours per week in front of screens, primarily watching TV, browsing the internet, and playing games. Despite concerns about the negative effects of screen time, such as addiction and cognitive decline, many older adults recognize its benefits, including staying connected and informed. The survey highlights a shift in technology usage among older demographics, challenging stereotypes about tech-savvy youth.
Why It's Important?
This trend has significant implications for industries targeting older consumers, such as technology, healthcare, and entertainment. As older adults increasingly engage with digital platforms, companies have opportunities to develop products and services tailored to their needs. The findings also suggest potential benefits of screen time for cognitive health, which could influence public health strategies and marketing for supplements and educational content. Understanding the digital habits of older Americans can help businesses and policymakers address the needs of this growing demographic, ensuring they remain connected and informed in a digital age.
