What's Happening?
Onvo, a travel plaza chain in northeastern Pennsylvania, has announced a series of promotions for Penn State Athletics fans. As the official travel plaza sponsor, Onvo offers fuel discounts, branded merchandise, and exclusive game day pins. Customers can enjoy 20 cents off per gallon following Penn State victories, with similar promotions planned for other sports seasons. Onvo has also partnered with Pepsi and Penn State to offer a collectible travel mug with discounted refills. Additionally, Onvo has engaged in NIL partnerships with Penn State athletes to promote game day rituals.
Why It's Important?
The partnership enhances Onvo's brand visibility and strengthens its connection with Penn State's fan base. By offering exclusive promotions and merchandise, Onvo can attract more customers and increase loyalty among sports enthusiasts. The NIL partnerships with athletes provide a unique marketing opportunity, leveraging their influence to reach a broader audience. This initiative reflects the growing trend of businesses collaborating with sports teams and athletes to boost engagement and drive sales.
