What's Happening?
The 2025 MTV Video Music Awards showcased a departure from natural beauty trends, with celebrities opting for bold, statement-making makeup and hairstyles. Doja Cat and Haley Kalil were among those who embraced eclectic aesthetics, with Doja Cat sporting a bouncy blowout and Kalil opting for crimped hair reminiscent of the 1980s. Taylor Momsen and Brianna Mazzola also made striking beauty statements, with Momsen's signature black eyeshadow and Mazzola's abstract makeup design.
Why It's Important?
The shift towards bold beauty statements at the MTV VMAs highlights a growing trend in the entertainment industry, where individuality and creativity in personal style are celebrated. This trend influences consumer preferences, encouraging experimentation with makeup and hairstyles. It also impacts the beauty industry, driving demand for products that enable consumers to replicate these looks. The VMAs serve as a platform for setting beauty trends, with the potential to shape future fashion and beauty markets.
