What's Happening?
The WNBA has seen significant growth in viewership over the past two seasons, culminating in the 2025 Finals where the Las Vegas Aces swept the Phoenix Mercury. This series averaged 1.5 million viewers across
four games, slightly below last year's record of 1.6 million viewers. The postseason overall saw a 5% increase in viewership from the previous year, averaging 1.2 million viewers per game. This growth is notable considering the absence of star player Caitlin Clark due to injury. Historically, the WNBA Finals ratings were as low as 390,000 in 2019 when the Washington Mystics defeated the Connecticut Sun.
Why It's Important?
The increase in viewership for the WNBA Finals indicates a growing interest in women's basketball, which could lead to greater investment and sponsorship opportunities for the league. This trend may also influence public perception and support for women's sports, potentially leading to increased media coverage and fan engagement. The upcoming offseason is particularly significant as the collective bargaining agreement (CBA) is set to expire, with most players becoming free agents. This could lead to major changes in team compositions and league dynamics.
What's Next?
With the CBA expiring on October 31, the WNBA faces a critical offseason that could reshape the league. Negotiations will likely focus on player salaries, benefits, and league expansion. Stakeholders, including team owners and players, will need to address these issues to maintain the league's growth momentum. The outcome of these negotiations could impact the league's competitiveness and attractiveness to new talent.
Beyond the Headlines
The WNBA's growth in viewership may also reflect broader societal shifts towards gender equality in sports. Increased visibility and support for women's sports can challenge traditional gender norms and promote inclusivity. This development could inspire young female athletes and contribute to a more diverse sports culture.
