Lexi Wood Collaborates with Hanky Panky for New Lingerie Collection

What's Happening?

Model and influencer Lexi Wood has partnered with lingerie brand Hanky Panky to launch a new collection for the fall and holiday 2025 season. The Lexi Wood x Hanky Panky collection features 25 pieces, including bras, underwear, slips, robes, and layering items designed to transition from private wear to everyday wardrobes. Wood, who has over 1.2 million followers on social media, has been actively involved in the creative process, from directing the campaign to selecting the team for the shoot. Each style in the collection is named after a woman who has inspired Wood, adding a personal touch to the designs. The collaboration aims to redefine lingerie for a new generation, focusing on inclusivity, comfort, and individuality.

Why It's Important?

This collaboration marks Hanky Panky's first partnership with a social media influencer, highlighting the brand's efforts to stay culturally relevant and appeal to younger generations. By integrating Wood's personal style and influence, the collection is expected to resonate with Gen Z consumers who value originality and versatility in fashion. The partnership also underscores the growing trend of brands leveraging influencer collaborations to reach wider audiences and enhance their market presence. For Hanky Panky, this initiative reinforces its commitment to inclusivity and modern design, potentially expanding its customer base and strengthening its position in the competitive lingerie market.

What's Next?

The Lexi Wood x Hanky Panky collection will be available starting Monday through the brand's website and select retail channels. As the first influencer collaboration for Hanky Panky, the success of this launch could pave the way for future partnerships with other social media personalities. The brand and Wood will likely monitor consumer feedback and sales performance to assess the impact of this collaboration on their respective growth strategies. Additionally, the collection's reception may influence Hanky Panky's approach to future product lines and marketing campaigns.