What's Happening?
A viral video has revealed that Discount Tire may waive installation fees for customers who mention their Costco membership. The video, shared by content creator @pieandprayer, shows a salesperson offering to match Costco's free installation service to a couple hesitant to purchase tires. This prompted @pieandprayer to use her Costco card to receive the same benefit, saving on installation costs. While Discount Tire's website does not explicitly mention this policy, it does state that the company will match or beat competitors' prices, including installation and shipping costs. Customers can request a price match online or in-store by providing proof of a lower advertised price from authorized retailers.
Why It's Important?
This development highlights the competitive nature of the tire retail market, where companies like Discount Tire are willing to offer price matching and additional incentives to attract customers. For consumers, this means potential savings on tire purchases, especially when installation fees, which can range from $15 to $50 per tire, are waived. The practice of price matching and offering additional perks can enhance customer loyalty and drive sales, benefiting both the retailer and the consumer. It also underscores the importance of consumers being proactive in seeking out potential savings by inquiring about price matching and other offers.
