What is the story about?
What's Happening?
Laufey, a 26-year-old singer, has partnered with the fashion brand Bode for her 'A Matter of Time' tour wardrobe. The collaboration was born out of Laufey's personal affinity for Bode's style, which she describes as reminiscent of doll clothes. The tour wardrobe was developed in Bode's Los Angeles store, with Laufey and designer Emily Adams Bode Aujla working closely to create costumes that align with Laufey's musical inspirations from theater, opera, ballet, and classical music. The tour's first act features a fairytale-like stage setting, requiring costumes that are both balletic and fluid, inspired by classical ballet and musical theater.
Why It's Important?
This collaboration highlights the intersection of music and fashion, showcasing how artists can use fashion to enhance their stage presence and storytelling. For Bode, this partnership with Laufey represents an opportunity to reach a broader audience and reinforce its brand identity as a purveyor of unique, vintage-inspired fashion. The collaboration also underscores the importance of cohesive artistic expression, where music and fashion work together to create a memorable experience for audiences. This could influence other artists to seek similar partnerships, potentially leading to more innovative and integrated concert experiences.
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