What's Happening?
Model Sora Choi shares her beauty secrets, emphasizing products that provide a natural glow. Her routine includes skincare steps with Saborino's Minty Fresh Morning Mask and Clarins' Fix' Make-Up setting
spray. Choi uses Chanel's lip and cheek balm for a subtle flush and DiorShow mascara for dramatic effect. The highlight of her routine is MAC's Retro Matte Lipstick in Ruby Woo, which she describes as 'sexy, pretty, chic.' This lipstick transforms her look from understated to striking, showcasing her preference for bold beauty statements.
Why It's Important?
Sora Choi's beauty routine reflects current trends in the cosmetics industry, where consumers seek products that offer both functionality and aesthetic appeal. Her choice of iconic products like MAC's Ruby Woo highlights the enduring popularity of classic beauty items. This trend influences product development and marketing strategies within the industry, as brands aim to create versatile and impactful products that resonate with consumers.
