What's Happening?
The News Movement is undergoing a rebranding to Caliber and is set to launch a new app called SaySo, aimed at news influencers. Founded in 2022, the company has focused on social media-driven content and acquired The Recount, launched Capsule, and expanded its creative studio. SaySo will allow vetted creators to share and monetize content, with a beta launch planned for this year and a full rollout in 2026. The app aims to provide personalized content and will not screen creators based on political orientation.
Why It's Important?
The rebranding and launch of SaySo reflect a shift towards creator-driven news platforms, which are becoming increasingly popular as traditional media outlets adapt to changing consumption habits. This move positions Caliber to capitalize on the growing demand for personalized and interactive news content. By focusing on creators, Caliber aims to attract a younger, socially-engaged audience, potentially reshaping the news industry landscape. The initiative could influence how news is produced and consumed, emphasizing the role of individual creators in shaping public discourse.
What's Next?
Caliber plans to expand globally and experiment with monetization models for creators, including subscriptions and usage-based fees. The success of SaySo will depend on its ability to attract and retain creators and users, as well as its effectiveness in combating misinformation. The company is investing in marketing and product development to support growth, with additional capital raised from investors. The broader media industry will likely watch Caliber's progress closely, as it could set a precedent for future creator-focused news platforms.
