What's Happening?
Khaite, a modern American luxury brand, has opened a new flagship store in Los Angeles, marking its second location in California and tenth overall. The store is located at 8409 Melrose Avenue, a landmark site previously occupied by Marc Jacobs and Gucci. Designed by architect Griffin Frazen, the store spans 3,525 square feet, with a focus on accessories, which have become a key sales driver for the brand. Khaite, founded by Catherine Holstein, has been expanding its retail footprint beyond wholesale partners, following investment from private equity firm Stripes and the appointment of Brigitte Kleine as CEO. The brand, known for its denim, leather, and cashmere, has gained a cult following and reportedly surpassed $100 million in sales.
Why It's Important?
The opening of Khaite's flagship store in Los Angeles is significant as it represents the brand's strategic expansion into one of its largest markets outside New York. This move is part of Khaite's broader strategy to increase its retail presence and build a more intimate relationship with its diverse customer base, which includes Gen Z, Millennials, and Gen X. The focus on accessories, particularly shoes and belts, highlights the brand's adaptation to consumer preferences and its potential for growth in these categories. The store's design, emphasizing glass and light, reflects Khaite's commitment to maintaining its design DNA while offering a unique shopping experience.
What's Next?
Khaite plans to continue its measured growth strategy, prioritizing long-term stability over rapid expansion. The brand is considering opening one store per year, with Miami being a potential next location. This deliberate approach aims to ensure the long-term health of Khaite and its future, allowing the brand to learn from each new store opening and adapt its strategy accordingly.
Beyond the Headlines
The opening of Khaite's flagship store in Los Angeles also highlights the brand's commitment to sustainability and innovation in retail design. By incorporating local materials and partners from California, Khaite is not only expanding its geographical footprint but also embracing regional influences in its store design. This approach may set a precedent for other luxury brands looking to balance global expansion with local relevance.
