What's Happening?
The Media Week Awards 2025 has awarded the gold prize in the Media Idea category for budgets between £250k-£1m to the campaign 'How Britain’s oldest joke captured cinema' by Digital Cinema Media and MG OMD for Specsavers. This campaign was recognized
for its creative use of media to engage audiences in cinemas, demonstrating effective storytelling and audience engagement strategies.
Why It's Important?
The recognition of Specsavers' campaign underscores the value of creative media strategies in capturing audience attention and delivering impactful messages. Winning such an award can boost the profile of the involved agencies and brands, potentially leading to increased business opportunities and setting a benchmark for future campaigns. The success of this campaign highlights the importance of innovative approaches in media planning and execution.
