What's Happening?
A PwC report reveals that South African consumers are increasingly health-conscious and expect food companies to support healthier lifestyles. The study shows that 42% of respondents prioritize health benefits
when switching food brands, and 75% are concerned about ultra-processed ingredients. Despite eco-conscious aspirations, affordability remains a key factor, with only 44% willing to pay more for environmentally friendly food.
Why It's Important?
The shift in consumer values presents opportunities for businesses to align their strategies with evolving priorities. Companies can capitalize on the demand for healthier and more sustainable products by offering affordable options that meet consumer expectations. The report highlights the importance of balancing sustainability with affordability to drive meaningful change in consumer behavior.
Beyond the Headlines
The report suggests that technology plays a crucial role in supporting healthier lifestyles, with 76% of consumers using health apps or wearable devices. This tech-driven mindset extends to shopping habits, with consumers embracing subscription services and meal kits. Businesses can leverage technology to enhance consumer engagement and offer personalized solutions that align with health and sustainability goals.
