What's Happening?
Zaxbys, a popular southern chicken chain, is preparing to open its first location in South Jersey. The restaurant is currently hiring staff ahead of its grand opening, marking the chain's expansion into the New Jersey market. This move is part of Zaxbys'
broader strategy to increase its presence in the northeastern United States, bringing its signature chicken dishes to a new audience.
Why It's Important?
The opening of Zaxbys in New Jersey represents a significant expansion for the chain, potentially increasing its market share in the northeastern U.S. This move could stimulate local economic activity by creating new jobs and attracting customers to the area. It also reflects broader trends in the restaurant industry, where chains are increasingly looking to expand into new regions to diversify their customer base and capitalize on growing demand for fast-casual dining options.
