What's Happening?
A recent study by financial tech company Self has highlighted the increasing costs associated with ordering McDonald's meals through delivery apps in the U.S. The study compared prices across the 100 largest cities using DoorDash, Uber Eats, and Grubhub. It found that the average cost of a typical McDonald's order at a restaurant was $36.95 in 2025, marking a 23.7% increase since 2023. When ordered through delivery apps, the price rose to an average of $62.36, a 7.8% increase since 2023. The study also noted significant price discrepancies between cities and delivery platforms.
Why It's Important?
The findings of this study are important as they reflect broader trends in consumer spending and the impact of delivery services on food costs. The increased reliance on delivery apps has led to higher prices due to additional fees, affecting consumer budgets and spending habits. This trend may influence the fast-food industry, prompting companies to reconsider pricing strategies and delivery partnerships. Consumers may need to weigh convenience against cost, potentially affecting the popularity of delivery services. The study also highlights the economic pressures faced by consumers amid rising food prices.
What's Next?
As delivery costs continue to rise, consumers may seek alternative options to manage expenses, such as picking up orders directly or using discount codes. Fast-food companies might explore strategies to mitigate delivery costs, such as partnerships with delivery services or promotions to attract customers. The study's findings could prompt further research into pricing strategies and consumer behavior, influencing industry practices and policies. Additionally, the impact on local independent restaurants could be more pronounced, potentially leading to changes in their pricing models.
