What's Happening?
Audi has leaked a teaser of its new TT concept, a fully electric sports car positioned between the TT and R8 models. This concept, described as a 'highly emotional sports car,' is set to debut at the IAA Mobility Show in Munich. The design draws inspiration from Audi's historical models, including the Avus concept and Auto Union race cars, emphasizing a clean and uncluttered aesthetic. The new model is expected to be larger than the TT but smaller than the R8, with mid-engine-like proportions. Audi plans to bring this concept to production within two years, marking a significant step in its electric vehicle strategy.
Why It's Important?
Audi's new TT concept represents a strategic move towards electrification, aligning with broader industry trends and regulatory pressures for reduced emissions. The introduction of this model could strengthen Audi's position in the electric sports car market, offering a fresh design and advanced technology. This development may impact the automotive industry by setting new standards for electric vehicle design and performance. Audi's commitment to quality and innovation, as highlighted by its leadership, could enhance its brand reputation and consumer appeal. The concept's potential shared platform with Porsche's upcoming EVs could also benefit the Volkswagen Group through economies of scale.
