What's Happening?
Meta has unveiled the Oakley Meta Vanguard, a new pair of wraparound smart glasses designed for action sports. Priced at $499, these glasses feature a centered camera capable of capturing video in up to 3K resolution, making them ideal for sports like snowboarding and cycling. The glasses include fitness integrations with Garmin and Strava, allowing users to track fitness metrics in real-time. With enhanced speakers and an IP67 water rating, the Vanguard glasses are built for durability and performance in various sports environments.
Why It's Important?
The launch of the Oakley Meta Vanguard smart glasses highlights Meta's focus on catering to the action sports market. By offering features tailored to sports enthusiasts, such as high-resolution cameras and fitness tracking capabilities, Meta is positioning itself as a leader in the niche market of sports-oriented wearable technology. This move could attract a new segment of consumers who are looking for durable and functional smart glasses for their athletic pursuits. The integration with popular fitness platforms may also enhance the glasses' appeal and usability.
