What's Happening?
The University of St. Thomas is leveraging data to provide a personalized experience for its students. By using data connected to students' demographics and activities, the university aims to tailor interactions and services, such as advising and resource
access, to individual needs. This approach includes the development of AI-assisted advisors to streamline processes like major changes and course planning. The university emphasizes transparency in data collection, ensuring students are aware of what data is collected and its purpose. This initiative is part of a broader trend in higher education to view data as a valuable asset, similar to practices in the corporate sector.
Why It's Important?
The use of data in higher education is becoming increasingly critical as institutions compete with the consumer environment, where instant results and personalized experiences are expected. By adopting data-driven strategies, universities can enhance student satisfaction and retention by simplifying decision-making processes and providing tailored support. This approach not only improves the student experience but also aligns with industry trends where data is leveraged for strategic advantage. As universities catch up with corporate practices, they can better meet the evolving expectations of students who are accustomed to personalized services in other areas of their lives.
