What's Happening?
Fanatical has introduced a new Capcom Horror Build Your Own Bundle, allowing gamers to purchase up to 19 PC games from popular franchises such as Resident Evil, Devil May Cry, and Dead Rising. The bundle offers a flexible pricing model where the more
games a customer selects, the greater the discount. Starting at two games for $6.50 each, the price per game decreases with additional selections, reaching as low as $6.25 each for four or more games. This promotion enables customers to acquire the entire bundle for $87.47, a significant reduction from the original price of $494.81 if purchased individually. The bundle includes multi-game packs, such as the Resident Evil & Resident Evil 0 Double Pack, and offers a comprehensive collection of titles from the Resident Evil series, including remakes and recent releases.
Why It's Important?
This bundle is significant for both gamers and the gaming industry as it provides an affordable way for players to access a wide range of popular horror and action titles, particularly during the Halloween season when interest in such genres peaks. For Capcom, this promotion could lead to increased sales and engagement with their franchises, potentially attracting new fans and retaining existing ones. The bundle's availability as Steam keys also highlights the ongoing trend of digital distribution in the gaming industry, which offers convenience and immediate access to content for consumers.
What's Next?
As the spooky season progresses, Fanatical may continue to offer similar promotions to capitalize on the heightened interest in horror games. The success of this bundle could encourage other gaming companies to adopt similar strategies, potentially leading to more competitive pricing and diverse offerings in the digital gaming market. Additionally, with the upcoming release of Resident Evil 9 Requiem in February 2026, Capcom may use this opportunity to build anticipation and maintain interest in the series.
Beyond the Headlines
The Capcom Horror Bundle not only provides economic benefits to consumers but also reflects broader trends in the gaming industry, such as the increasing importance of digital sales and the strategic use of seasonal promotions to boost engagement. This approach may influence how other entertainment sectors market their products, particularly in leveraging seasonal themes to enhance consumer interest.
