What's Happening?
Atlantic Records has partnered with Jorge Rivera-Herrans to release 'EPIC: The Musical' on vinyl for the first time. The musical, a sung-through retelling of Homer's 'The Odyssey,' began as an audio project by Rivera-Herrans in 2019 while he was a student at the University of Notre Dame. The project gained popularity through social media, leading to a series of releases starting in 2023. The vinyl release includes a limited-edition nine-vinyl EP holographic mega box set, available for purchase until September 14. Rivera-Herrans, who plays Odysseus, assembled a global cast of 25 performers online. The musical's sagas have charted on Billboard, with several songs reaching the top 10 on Spotify's Top Songs Debut USA chart. Atlantic Records plans further releases, including a 3-CD complete series box set and individual vinyl pressings.
Why It's Important?
The release of 'EPIC: The Musical' on vinyl marks a significant expansion of the project's reach beyond digital platforms. This move by Atlantic Records highlights the growing trend of reviving physical media in the music industry, catering to collectors and fans seeking tangible products. The partnership with Rivera-Herrans showcases Atlantic's commitment to innovative projects and its ability to capitalize on viral digital content. This release could set a precedent for other digital-first projects to transition into physical formats, potentially influencing industry strategies and consumer preferences. The success of 'EPIC' underscores the impact of social media in launching and sustaining creative endeavors.
What's Next?
Atlantic Records plans to release additional configurations of 'EPIC: The Musical,' including a 3-CD complete series box set and individual vinyl pressings of the first three chapters. The company will also offer a custom storage box for all nine saga LPs. These releases are expected to further engage fans and expand the musical's audience. Rivera-Herrans and Atlantic Records may continue to explore new creative collaborations, leveraging the project's success to develop more innovative fan experiences. The ongoing popularity of 'EPIC' could inspire similar projects, encouraging creators to utilize social media for audience building and distribution.
Beyond the Headlines
The release of 'EPIC: The Musical' on vinyl reflects broader cultural shifts towards valuing physical media in an increasingly digital world. This trend may influence how music and other forms of entertainment are consumed, with potential implications for the vinyl industry and related markets. The project's success also highlights the power of social media in democratizing content creation, allowing independent artists to reach global audiences without traditional industry gatekeepers. As more creators harness these platforms, the landscape of entertainment could become more diverse and inclusive, fostering new voices and stories.
