What's Happening?
Fiber is gaining attention as a crucial component of a healthy diet, with influencers and experts advocating for increased fiber intake. Jeni Britton, founder of Jeni's Ice Cream, has launched Floura, a line of fruit bars that promise half of the daily recommended fiber intake. These bars are made from upcycled fruit and aim to support gut health and overall wellness. The trend towards fiber-rich diets is driven by the benefits of fiber in digestion, weight management, and reducing the risk of chronic diseases.
Why It's Important?
The focus on fiber highlights a shift in dietary priorities, as consumers become more aware of the health benefits associated with fiber-rich foods. This trend presents opportunities for food manufacturers to innovate and develop products that cater to the growing demand for functional foods. The emphasis on fiber also reflects broader changes in consumer behavior, as people seek to improve their health through diet. As fiber gains popularity, it could lead to increased investment in research and development, as well as changes in marketing strategies.
