What's Happening?
Mel Edwards, the global president of VML, has announced her retirement, set for late spring 2026, after a distinguished career spanning more than three decades in the advertising industry. Edwards has been
instrumental in the integration of Wunderman Thompson and VMLY&R, contributing to the formation of VML and its growth into a global network known for creativity and digital expertise. Her leadership has been pivotal in shaping VML's culture and expanding its technological capabilities, leaving a lasting impact on the agency and its clients.
Why It's Important?
Edwards' retirement marks a significant transition for VML and the broader WPP network, as her leadership has been central to the agency's strategic direction and success. Her departure comes amid ongoing transformations within WPP, as the company continues to integrate its agencies and invest in technology-driven solutions. Edwards' influence on VML's culture and client partnerships will be felt long after her departure, and her retirement opens the door for new leadership to guide the agency through its next phase of growth and innovation.
