What is the story about?
What's Happening?
Lionsgate Television Group has appointed Justin Manfredi as Executive Vice President of Worldwide TV Marketing, succeeding Suzy Feldman, who is retiring. Manfredi joins Lionsgate from Apple TV+, where he led series marketing campaigns for shows like Ted Lasso and Severance. His appointment comes as Lionsgate navigates industry shifts following the separation of its studios business from Starz. Manfredi's role will involve launching FAST channels internationally and selling series to digital platforms, working closely with programming, production, and sales teams to expand Lionsgate's reach in digital media.
Why It's Important?
Manfredi's appointment is crucial for Lionsgate as it seeks to strengthen its marketing strategies in a rapidly evolving media landscape. His experience at Apple TV+, AMC Networks, and Activision equips him with a diverse skill set to lead Lionsgate's marketing efforts across new buyers and platforms. As the industry faces contraction post-Peak TV era, Lionsgate's focus on digital-first campaigns and FAST channels could enhance its competitive position. Manfredi's leadership may drive innovative marketing approaches that resonate with audiences and expand Lionsgate's influence in the global television market.
What's Next?
With Manfredi at the helm, Lionsgate is likely to pursue aggressive marketing strategies that leverage digital platforms and emerging media trends. The company may explore new partnerships and content collaborations to enhance its offerings and attract diverse audiences. As Lionsgate adapts to industry changes, stakeholders can anticipate shifts in marketing tactics and potential expansions into untapped markets. Manfredi's leadership could also influence Lionsgate's approach to content distribution, aligning with broader industry movements towards digital transformation.
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