What's Happening?
Ben Schwartz and Lauren Lapkus are set to reprise their roles in 'The Earliest Show,' a comedy series originally produced by Funny or Die. The show, which was initially a digital series, is being adapted into a TV series by Amplify Pictures. Schwartz,
known for his role in 'Parks and Recreation,' will write, direct, and star in the series alongside Lapkus, who is recognized for her work in 'Orange is the New Black.' The series will explore the antics of hosts Josh and Sam in a fictional early morning show set in Upstate New York. Amplify Pictures is financing the series independently, aiming to sell the rights post-production.
Why It's Important?
The adaptation of 'The Earliest Show' into a TV series highlights the growing trend of digital content transitioning to traditional television formats. This move reflects the increasing demand for innovative and independent productions in the entertainment industry. Amplify Pictures' strategy to finance and produce the series independently underscores the shift towards more creative freedom and risk-taking in comedy. The involvement of Emmy-nominated actors like Schwartz and Lapkus adds credibility and potential audience appeal, which could influence future projects in the indie TV space.
What's Next?
Amplify Pictures plans to fully finance the series without a network or distributor, selling the rights once production is complete. This approach allows for creative control and flexibility in the show's development. The success of this model could encourage other production companies to adopt similar strategies, potentially leading to more diverse and original content in the television industry. The series is expected to attract interest from networks and streaming platforms looking to expand their comedy offerings.
