What is the story about?
What's Happening?
Globus family of brands has introduced air-inclusive packages for 2026, aimed at simplifying travel planning for customers. These packages are available on select Globus Europe and North America itineraries, offering travelers and advisors the opportunity to secure economy flights with premium airlines starting at $1,499. The initiative begins with some of Globus' most popular tours, including Britain & Ireland in Depth, Spain, Portugal & Morocco, Spirit of the Rockies with Rocky Mountaineer & Alaska Cruise, and Great Resorts of the Canadian Rockies with Rocky Mountaineer & Alaska Cruise. Chris Hall, managing director for Asia Pacific, emphasized the convenience and streamlined booking process these packages offer, allowing Globus to manage all aspects of guests' holidays. Additionally, Globus is offering a $500 per person discount for those opting out of the air-inclusive rates.
Why It's Important?
The launch of air-inclusive packages by Globus family of brands represents a significant shift in travel planning, providing enhanced convenience and value for travelers and advisors. By integrating flights into their offerings, Globus aims to streamline the booking process, making it easier for customers to plan comprehensive travel experiences. This move could potentially increase customer satisfaction and loyalty, as travelers benefit from a one-stop solution for their travel needs. The initiative also positions Globus competitively in the travel industry, as it caters to the growing demand for seamless travel arrangements. Travel advisors stand to gain from this development, as it simplifies their role in coordinating travel plans for clients.
What's Next?
Globus family of brands is hosting a series of events nationwide for travel advisors to unveil its new suite of brochures and provide details about the new air-inclusive offerings. Advisors are encouraged to RSVP to secure their spot at these events. The current offers are valid for bookings until November 30, 2025, and can be accessed through the Globus website, advisors, or the reservations team. Flights must be booked and ticketed through the Globus air desk, with advisors required to book the land portion online before adding flights via the reservations team. This initiative is expected to expand with more tours being rolled out in the coming months.
Beyond the Headlines
The introduction of air-inclusive packages by Globus family of brands may influence broader industry trends, encouraging other travel companies to adopt similar strategies to enhance customer experience. This development could lead to increased competition among travel providers, driving innovation and improved service offerings. Additionally, the focus on convenience and comprehensive travel solutions aligns with consumer preferences for hassle-free travel experiences, potentially impacting travel booking behaviors and expectations.
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