What's Happening?
PNC Brands Group has acquired a majority stake in Ice Cream Factory, a family-owned business based in Lebanon, Missouri. Founded in 2019 by Shannon and Katie Imler, Ice Cream Factory specializes in handcrafted
ice creams and co-manufacturing for regional and emerging brands. The acquisition aims to secure long-term production stability for PNC's flagship product, Fanci Freez. The Lebanon facility, a refurbished dairy plant from the 1940s, will remain the headquarters and main production site. PNC plans to scale the facility's operations, which have historically been utilized at around 30% capacity, by modernizing processing lines and expanding storage. Shannon Imler will retain a significant stake and continue as chief growth officer.
Why It's Important?
This acquisition is significant for PNC Brands Group as it provides the infrastructure needed to scale its soft-serve milkshake product and support a growing portfolio of sweet and savory items. By securing a controlling interest, PNC can steer operations and invest in growth, potentially increasing production capacity and expanding product lines. The move is expected to create new job opportunities, with plans to add 17 to 29 roles over the next year. The acquisition also positions PNC to support national-scale manufacturing for its house brands and partner brands, enhancing its competitive edge in the food industry.
What's Next?
PNC Brands Group plans targeted upgrades to the Lebanon facility, including modernizing processing lines and expanding frozen storage. The company aims to widen co-manufacturing beyond ice cream, potentially increasing its market presence. As production ramps up, PNC expects to expand its workforce and explore international opportunities. The focus will be on capacity growth, new contracts, expanded product lines, and capital investment, which could further strengthen PNC's position in the U.S. market.
Beyond the Headlines
The acquisition highlights the strategic importance of securing production stability in the food industry, particularly for companies looking to scale operations and diversify product offerings. It also underscores the role of co-manufacturing in supporting growth models for both established and emerging brands. The emphasis on modernizing facilities and expanding product lines reflects broader industry trends towards innovation and efficiency in production processes.
