What's Happening?
The Ascott Limited has launched a Disability Inclusion Playbook for the accommodation sector, aiming to set a new benchmark for inclusive hospitality. Developed in partnership with disability inclusion
specialists and supported by SG Enable, the playbook provides a framework for hospitality operators to embrace disability inclusion across five key pillars: Inclusive Training, Spaces, Hiring, Digital Interfaces, and Programmes. The initiative includes commitments such as standardized accessibility profiles for properties, disability awareness training for staff, and reporting on the hiring of persons with disabilities.
Why It's Important?
This playbook represents a significant step towards inclusive hospitality, addressing the needs of travelers with disabilities and promoting accessibility in the industry. By setting measurable commitments, Ascott is leading the way in creating welcoming environments for all guests, which could influence other hospitality operators to adopt similar practices. The focus on disability inclusion not only enhances guest experiences but also opens up new market opportunities, as the global population of individuals with disabilities represents a substantial yet underserved segment.
