What is the story about?
What's Happening?
Wyndham Hotels & Resorts has introduced Dazzler Select, an extension of its boutique-inspired Dazzler brand. This new concept is designed for independent economy lifestyle hotels, allowing owners to maintain their property's unique character while benefiting from Wyndham's global resources. Dazzler Select aims to provide boutique-style accommodations at approachable rates, catering to today's lifestyle-minded travelers. The brand offers support through Wyndham's loyalty program, technology, and marketing, enabling hotel owners to grow and succeed in the competitive hospitality market.
Why It's Important?
The launch of Dazzler Select by Wyndham represents a strategic move to capture the growing demand for boutique-style accommodations among economy travelers. By leveraging Wyndham's extensive network and resources, independent hotel owners can enhance their market presence and attract a broader customer base. This initiative reflects a broader trend in the hospitality industry towards personalized and unique travel experiences, catering to the evolving preferences of modern travelers. The expansion of Dazzler Select could lead to increased competition in the economy hotel segment, benefiting consumers with more diverse lodging options.
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